Ather Rizta hits 2 lakh sales in 20 months! Family electric scooter with 159 km range, 56L storage dominates Indian market from ₹1.15 lakh.
Ather Rizta Sales Milestone
Ather Energy celebrates 200,000 Rizta units sold since April 2024 launch. The scooter doubled sales from 1 lakh in May 2025 to 2 lakh in just 6 months. Moreover, Ather crossed 500,000 total electric scooters retailed across India. Chief Business Officer Ravneet Singh Phokala credits family-focused design for rapid market expansion.
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Family-Oriented Specifications
this scooter S and Z variants. Rizta S offers 3.7 kWh battery with 123 km IDC range. Rizta Z delivers 159 km range for longer family trips. Therefore, 56L total storage includes 34L underseat plus optional 22L frunk, perfect for groceries and school bags.
| Variant | Battery | IDC Range | Ex-Showroom (₹) |
|---|---|---|---|
| Rizta S | 3.7 kWh | 123 km | 1,15,000 |
| Rizta Z | Larger | 159 km | 1,52,000 |
Advanced Safety Features
Skid control, fall-safe, emergency stop signal keep rides secure. Theft alerts, tow notifications, ping-my-scooter work via AtherStack Pro. Recent touchscreen upgrade for Rizta Z boosts appeal. On the other hand, popular colors like Terracotta Red drive demand.
Competitive Pricing Strategy
Prices start at ₹1.15 lakh ex-showroom Bengaluru, matching 125-150cc petrol scooters. Low running costs attract budget-conscious families. Meanwhile, Ather expanded to Nepal, Sri Lanka with positive response. Market share grew from 7% to 14% in MP/CG, 8% to 15% in Punjab.
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Ather Rizta FAQs
1. Why 2 lakh sales so fast?
Family storage, long range, low running costs beat petrol rivals.
2. Best for families?
56L storage, safety features, 159 km range handle daily needs.
3. Price after subsidies?
Starts ₹1.15 lakh ex-showroom, state incentives make it cheaper.
